Due to a production cost of $195 million, a reported marketing budget of between $80 and $100 million, and the fact that movie theaters keep around half the ticket sale revenues, Black Adam could stand to lose between $50 and $100 million at the box office.
Variety reported that Black Adam will ultimately break even at $600 million, but sources at Warner Bros.
It's not just Black Adam that's struggled at the box office lately.