Black Friday sees record online as US shoppers stay home
Nov 28, 2020 30 secs
retail websites on Black Friday, according to Adobe Analytics, which tracks online shopping.

Jewelry and footwear saw some of the biggest in-person sales declines, according to RetailNext, a shopping tracker.

One trend that could remain after the pandemic ends is that stores could remain closed on Thanksgiving Day, Field said.

Field said stores may be rethinking the cost of paying employees and opening on Thanksgiving when they could easily make up for those sales online.

Sales at big stores surged by 403% on Thanksgiving and Black Friday compared to the daily average in October, but sales at smaller retailers also grew by 349%.


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