Bruce Willis denies selling rights to his face to Russian deepfake company - Fox News

A deepfake of Bruce Willis sparked widespread confusion about AI technology and legal rights online - prompting the retired actor's agent to confirm that Willis did not sell the rights to his digital likeness.

Rumors recently emerged that Willis "sold" his likeness to the company to continue acting amid his aphasia diagnosis.

Though Willis did authorize the deepfake, his representatives confirmed that he did not "sell the rights" to his face.

BRUCE WILLIS' WIFE EMMA OPENS UP ABOUT GRIEF OVER HIS APHASIA DIAGNOSIS.

The hyper-realistic image of Bruce Willis is actually a deepfake created by a Russian company using artificial neural networks. .

After Willis announced he would be ‘stepping away’ away from acting due to his aphasia diagnosis, journalists speculated that the deepfake could allow Willis to "act" in films without actually acting.

"The wording about rights is wrong… Bruce couldn't sell anyone any rights, they are his by default," the spokesperson said to the BBC, adding that Willis has simply given "his consent (and a lot of materials) to make his Digital Twin.".

BRUCE WILLIS CONTINUED TO WORK AFTER APHASIA DIAGNOSIS BECAUSE HE ‘WANTED TO,’ ATTORNEY SAYS