Build-A-Bear’s adorable Animal Crossing: New Horizons collaboration is here - The Verge

Build-A-Bear has finally revealed what its new Animal Crossing: New Horizons-themed lineup will look like with two stuffed animal versions of fan-favorite Isabelle and infamous loan shark (loan raccoon?) Tom Nook, decked out in island outfits that match the game.

Of course, because it’s 2021, you simply can’t just buy a hot item like an Animal Crossing Build-A-Bear doll — you’ll need to sign up for a PlayStation 5-style queue, which will then randomly assign you a place on line to buy the bears (are they still bears if they’re a dog and a raccoon? How does Build-A-Bear’s taxonomy system work?) today, April 6th, at 11AM EST / 8AM PST.

Right now, Build-A-Bear has only showed off those two characters, although its possible that the company will have other outfits or merchandise as part of the collection, too.