Byron Allen is suing McDonald's for $10 billion over its ad spending

Allen and his company, Allen Media Group, will argue in court that McDonald's violated civil rights laws after a federal court judge found that oral argument was not enough to resolve the case, court documents show.

Allen claimed that McDonald's spends just $5 million of its $1.6 billion annual advertising budget on African American-owned media, and has "refused to advertise" on his networks, which include the Weather Channel and Comedy.TV, per the lawsuit.

In 2021, the Black owner of 14 McDonald's franchises in Ohio filed a lawsuit against the restaurant chain, accusing it of discriminating against Black franchisees

Before that, another complaint filed by 52 Black former McDonald's franchisees in 2020 accused the fast-food giant of "systematic and covert racial discrimination."