Cardinals GM Steve Keim says he used Blake Shelton to help recruit J.J. Watt to Arizona - CBS Sports

What he didn't reveal was the celebrity star power Cardinals general manager Steve Keim used to sell Arizona to the longtime Texans star.

Appearing on "The Rich Eisen Show," Keim said he used country singer Blake Shelton -- as well as a handful of other big names -- to help recruit the three-time Defensive Player of the Year.

"When you look at J.J.'s history," Keim told Eisen, "the guy's never been recruited.

The guys he called for help: Shelton, Watt's former Texans teammate DeAndre Hopkins, and comedian impressionist Frank Caliendo

Keim said "he'll make some recruiting videos for me" because "he's not a fair-weather fan ..

"He probably impersonated Jon Gruden and said that Steve Keim had interest and made some sort of funny deal," Keim said