Over the years, Apple improved the experience to develop for watchOS but many developers who bet on the platform in the early days, never develop for the Watch again.
In 2018, for example, Instagram was one of the many apps that were pulled out from the Apple Watch App Store as Apple required native apps in updates:.For example, the app did not work on Wi-Fi or LTE despite Apple Watch gaining the ability to load apps without iPhone nearby, and Instagram never added any messaging features despite owner Facebook offering support for Messenger on Apple Watch.
As of 2021, Spotify is one of the few apps that are back to the Watch App Store, but it’s still less efficient than the Apple Music Watch app.It’s also interesting to see the company’s effort in the past three years to make developers continue to create apps through all its Apple Stores.
Since then, it Apple released more Apple Watch APIs for developers as well the ability to create its own custom – although still limited – Watch Faces?