Popular with millennials and Gen Z users, Snap Inc's (NYSE: SNAP) Snapchat is pushing further into its original programming to better monetize its large user base.
Other shows include: “Meme Mom,” about Snapchat favorite NicoleTV, following her life as a mother and having a career; “Twinning Out,” which shows Niki and Gabi DeMartino navigating difficult decisions in life; “Coming Out,” which features six young people coming out to their family and friends for the first time; and "Breakwater," a futuristic young adult drama set in a world of climate refugees.
The company is working on creating original content that fits in the three categories: talent and creators with big trajectory, shows on important issues, and shows that are possible only with the Snapchat app and platform.
Why It’s Important: More than 400 million people watched shows on Snapchat last year, according to the company.
More than 44 million people engage with Snapchat Cameos every week.
Snapchat also highlighted its Snap Creator Marketplace during the presentation.
The Creator Marketplace allows brands to book sponsorships with Snapchat talent!