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Depression as a marketing tool? When influencers get the mental health conversation wrong - CNBC

Depression as a marketing tool? When influencers get the mental health conversation wrong - CNBC

Depression as a marketing tool? When influencers get the mental health conversation wrong - CNBC
Nov 21, 2022 1 min, 18 secs

Open conversations about mental health are as important as ever — and social media influencers can play a key role in starting them.

German mental health charity Deutsche Depressionsliga, which is run by and for those who have depression, released a statement titled "depression is not a marketing tool" in response.

"It becomes difficult when some social media accounts and appearances from bloggers create the impression that depression is merely a short-term occurrence and can be magicked away through sunrays for example," the charity said.

Hummels said she experienced depression as a teenager and was seeking to raise awareness and show that mental health issues can impact anyone, including celebrities.

Simon Gunning, CEO at the British mental health charity Campaign Against Living Miserably, said that acting responsibly is most important when it comes to online conversations about mental health.

The World Health Organization, citing data from the Institute for Health Metrics and Evaluation, estimated last year that roughly 280 million people around the globe have depression.

health agency says depression is different from typical mood fluctuations and short-lived emotional responses to challenges in everyday life.

Gunning said talking openly about topics like mental health was a paramount issue.

"Celebrities and Influencers have an important role to play in raising awareness and opening up the conversation around mental health and suicide," he said.

This sentiment is echoed by the Deutsche Depressionsliga, whose statement points out that these conversations often help raise awareness.

When raising these issues online, the charity said there are a few things to keep in mind!


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