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Elon wants to go to war with Apple. History suggests it's probably not going to make a difference. - Yahoo Finance

Elon wants to go to war with Apple. History suggests it's probably not going to make a difference. - Yahoo Finance

Elon wants to go to war with Apple. History suggests it's probably not going to make a difference. - Yahoo Finance
Nov 30, 2022 1 min, 21 secs

While Musk is new to this particular fight, it's part of a war that's been waged in the tech industry for years now: Over the years, everyone from independent app developers to CEOs have decried Apple's "monopolistic" grip over its App Store, requiring the use of its in-house payment processing service. .

Still, Musk is arguably the most mainstream public figure to challenge Apple, and his very public stance on the issue shines a light on what had been a relatively niche issue for app-dependent businesses.

"It's a very unique thing to have someone who's also the richest man in the world to have the same problems that a small app developer — that maybe has one or two employees — is also experiencing," said Rick VanMeter, executive director of the industry group Coalition for App Fairness, a frequent critic of the so-called "Apple Tax.".

Over the years, Apple has fended off lawsuits, regulators from around the world, and its peers in the tech industry — none of which had much success in getting Apple to change its approach to in-app payments .

Epic's challenge was, however, successful in advancing the larger cause of putting pressure on Apple to change its ways. Shortly after the suit was filed, a group of companies including Spotify, Tinder parent Match Group, Tile, and Blockchain.com formed the Coalition for App Fairness, with the self-appointed mission of advocating for a more balanced dynamic between apps and their marketplaces.

Regulatory bodies in the United States, Australia, Japan, South Korea, Russia, and other countries with significant iPhone users have also set their sights on Apple's App Store payment structures.

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