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Even popular Ford F series hit hard amid plummeting industry sales - USA TODAY

Even popular Ford F series hit hard amid plummeting industry sales - USA TODAY

Even popular Ford F series hit hard amid plummeting industry sales - USA TODAY
Jul 04, 2020 46 secs

The F-Series allowed Ford to reflect the smallest second quarter sales drop of the Detroit Three.

Ford reported a 33.3% drop in second quarter sales compared to 2019, from 650,336 vehicles to 433,869, the company reported Thursday. And year-to-date sales dropped 24.1% to 903,357 vehicles.

NUThis April, May and June period has been "unprecedented and crazy" and "challenging,"  Mark LaNeve, Ford vice president of marketing, sales and service, said.

The F-Series saw a 22.7% drop in second quarter sales, from 233,787 to 180,825, compared to 2019.

When comparing compared year-to-date sales over the previous year, Ford F-Series dropped 18.1% to 367,387 vehicles.

"As America's truck leader, retail F-Series pickup sales were off only 2%," Ford said.

Toward the second part of the sales period, Ford already began to see an uptick in government and commercial sales of the F-Series, including the Police Interceptor, LaNeve said.

"On the plus side of Ford’s sales performance this year, the Ford Explorer is finally gaining traction, with sales up 15% in June."

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