Facebook’s own ads reveal: not many people are using Facebook Dating - The Verge
Apr 15, 2021 1 min, 30 secs
So when a friend told her about Facebook Dating, she figured, why not give it a shot.

However, The Verge has found multiple screenshots that suggest the actual size of Facebook’s dating product isn’t all that large but that it’s growing.

In the country’s largest city, New York, for example, the company advertised 278,000 singles “currently dating” in the city this week.

Days after its launch in Ireland, Facebook advertised having 1,000 people on the service in Dublin?

Just last week, the same in-house ad in New York City advertised around 2,000 fewer people, and a month ago, it showed 9,000 fewer, suggesting these in-feed ads are successfully signing up new users.

Census data estimates from 2019 suggest that nearly 4 million unmarried people call New York City home, meaning Facebook Dating has about 7 percent of the city’s singles on it?

This advertised Facebook data poses a variety of questions, though?

For places like New York City, does the number only count people who live in the five boroughs, or does it include neighboring places like Westchester County, New York, and Jersey City, New Jersey.

Zuckerberg suggested during its January 2020 earnings call that Facebook Dating could eventually become a driving force for why people return to the app and engage with it.

If Facebook Dating itself isn’t the eventual successful product, maybe there will be other options.

Idk why but I get infuriated every time Facebook Dating tries to recruit me.

Dating gives people who let their data become stagnant and might have stopped uploading photos to the app a reason to update, and Facebook gains better insight into how to target ads, which is the ultimate goal

So long as it can get people to keep coming back to Facebook, whether it’s to see friends or find love, a product pays off


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