‘Fixer Upper’ Reboot With Chip & Joanna Gaines To Launch Their Magnolia Network In 2021; 2 More Series Ordered - Deadline

Chip and Joanna Gaines are reviving their hugely popular HGTV series Fixer Upper for a new season on a new network.

The Fixer Upper reboot will air exclusively on Magnolia Network, Discovery’s joint venture with the Gaineses, and will premiere at the network’s launch, currently eyed for early 2021.

4 rollout was delayed by the coronavirus-related production shutdown, also announced two new original series greenlights, to an untitled project featuring interior designer Brian Patrick Flynn and Self Employed (wt) with entrepreneur Jonathan Morris.

Adding a new season of Fixer Upper represents a major coup for upstart Magnolia, which will take over Discovery’s DIY Network after a rebrand.

The Gaineses surprised their Magnolia Network executive team a few weeks ago when they told them that they wanted to bring Fixer Upper back, Magnolia Network President President Allison Page told Deadline.

“We had not been planning with this network to include Fixer Upper,” she said.

Fixer Upper is a cultural phenomenon that took an entire programming category by storm when it launched in 2014, and we can think of no better way to launch this network.”.

Almost two and a half years after the April 2018 series finale of Fixer Upper, the series, which introduced Chip and Joanna to America, continues to resonate with viewers, along with its likable stars.

The four-hour Magnolia Network preview on DIY on April 26, which featured classic episodes of Fixer Upper with commentary from the Gaineses, set ratings records for DIY among adults 25-54.

The ratings success made the network’s team take a look at the Fixer Upper library for innovative ways to exploit it and give old episodes a fresh spin.

Page expects a new launch date for Magnolia Network to be set in the next couple of months as the situation surrounding the pandemic remains fluid.

“There are places where we started again snd places where had to shut down again,” Page said of production on the network’s original series. “We are shooting in so many states, the rules very, and we go through a pretty rigorous process with the Discovery program management team to review every place we are filming, how many people will be there, what’s the size of the crew, what’s the state of the situation in the different localities.”.

The newly ordered Brian Patrick Flynn series and Self Employed join Magnolia’s previously announced 10 original unscripted series on the network’s inaugural slate.

Ahead of its launch, Magnolia Network is launching a behind-the-scenes digital series entitled Road to Launch: Magnolia Network.