Fortnite adds another virtual influencer to its battle royale - The Verge

Last season, one of the more curious additions to Fortnite was Guggimon, a terrifying-looking rabbit creature that also happened to be a virtual influencer with millions of followers on platforms like Instagram and TikTok.

Guggimon was created by a company called Superplastic — which has previously worked with the likes of the Gorillaz — and now it’s bringing another one of its characters to the battle royale: Janky, a streetwear cat (I think?) that’s available in the Fortnite item shop starting tonight.

It may seem like an odd fit, but Fortnite’s ever-growing metaverse has steadily been spreading to just about every facet of pop culture, from sports to music to superheroes.