‘Godzilla vs. Kong’ Might’ve Just Resuscitated the Movie Industry - The Ringer
Apr 06, 2021 1 min, 15 secs

Making nearly $50 million in its opening weekend, the movie far outperformed other pandemic releases, signaling hope for a theatergoing industry rattled by COVID-19 and streaming.

Godzilla and King Kong have utterly decimated Hong Kong, unfortunately, but also they may have just brought the movie business back to life.

Kong opened in theaters nationwide last Wednesday, and though it also released simultaneously on HBO Max, that didn’t stop the blockbuster from putting up monster numbers.

Through the end of Easter weekend, the tentpole brought in nearly $50 million, easily smashing the pandemic’s previous movie turnouts like they were a multistory apartment complex.

So far, no other COVID-era release has surpassed even $25 million in overall first-weekend sales in the U.S., and just Raya and the Last Dragon, Wonder Woman 1984, and Tom & Jerry managed to hit $20 million.

(The two metro areas alone account for more than 16 percent of domestic box office sales.) And even though theaters in those two markets are currently limited to 25 percent capacity, Los Angeles and New York were the top-grossing areas for Godzilla vs.

Kong, with almost 8 percent and 6 percent of the box office, respectively, according to Comscore.

Kong hit the sweet spot of the big cities being reopened, and the vaccination rollout instilling consumer confidence to the point where those who had the option to see it at home opted in to the movie theater experience.

Kong might’ve just defibrillated the movie business, there’s a long way to go before it’s totally off life support.

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