Google ad blitz brings ‘Get the Message’ RCS campaign to NYC - 9to5Google

On Tuesday, Google kicked off its “Get The Message” RCS campaign online and will be continuing with digital billboards in NYC going after Apple.

Starting August 25, the pressure campaign will appear on over 500 digital billboards in Manhattan and Brooklyn.

The examples we have today show the ads appearing on LinkNYC kiosks and their portrait displays, which fit the messaging thread nature of the advertisements. [Note: We were initially informed that there would also be “static billboards,” but we’re now told NYC is just a digital campaign running until October 6.].

Google is going after how Android to iPhone texting results in low-resolution images due to the old MMS standard, while noting the blue/green bubble phenomenon.

Until NYC goes live, Google will continue running digital Get The Message advertising on YouTube, Twitter, and TikTok targeting Apple.

Google wants Apple to adopt RCS (Rich Communication Services) so that iPhone and Android users texting each other can benefit from read receipts, typing indicators, sending over data, higher-res video and images, and better group chats!

However, conversations between people using iOS and Android platforms today are unnecessarily challenging and they emotionally pull us apart.