Google apps will stop using tracking ID that would require upcoming iOS 14 permission prompt - 9to5Google

Google announced today that its first-party iOS apps will stop using certain tracking methods to avoid having to show the upcoming permission prompt.

Tracking refers to the act of linking user or device data collected from your app with user or device data collected from other companies’ apps, websites, or offline properties for targeted advertising or advertising measurement purposes.

Tracking also refers to sharing user or device data with data brokers.

Rather than having to show that prompt, Google will stop using a device’s unique IDFA (Identifier For Advertisers) when ATT goes into effect early this year, and thus be “in line with Apple’s guidance.” Of course, Google presumably has other tracking methods, while everything in their stack is technically considered first-party.

Meanwhile, as a big player in the advertising industry, Google is affected by ATT on two more fronts.

To help improve iOS monetization rates, we encourage developers to upgrade to version 7.64 of the Google Mobile Ads SDK for new features like SKAdNetwork support.

In the meantime, we encourage app advertisers to upgrade to the latest version of Google Analytics for Firebase for new features like SKAdNetwork support.