Google Maps Now Has a Label for LGBTQ+ Owned Businesses - Gizmodo

Google has introduced a new label in Maps and Search that allows businesses to self-identify as LGBTQ+ owned, adding to a series of labels already on Google Maps that are meant to help people locate and support local businesses.

Once added, the labels will show up on Google Maps, and in search results for LGBTQ+ owned businesses.

Google already has tools and resources in place for people seeking LGBTQ+ friendly businesses, allowing business owners to add certain labels to their Google Maps and Search results such as, “LGBTQ friendly,” “Transgender safespace,” and “Gender-neutral restroom.”.