Google's $2.1 billion Fitbit deal faces EU antitrust probe, per sources - CNBC

Alphabet unit Google this month offered not to use Fitbit's health data to help it target ads in an attempt to address EU antitrust concerns.

The deal, announced last November, would see Google compete with market leader Apple and Samsung in the fitness-tracking and smart-watch market, alongside others including Huawei and Xiaomi.

Google reiterated previous comments, saying the deal is about devices and not data.

Google's data pledge has drawn criticism from healthcare providers, wearables rivals and privacy advocates for not addressing their concerns that the deal would boost its dominance in the online search market and its trove of data.