Google Store marks Fitbit acquisition closing with prominent banner message - 9to5Google

The Google Store serves as both the place to learn about Made by Google and the way to buy products directly.

Made by Google is now advertising the Fitbit acquisition with a prominent store link.

Meanwhile, underneath fullscreen banners on the Google Store homepage advertising the Pixel 5/4a 5G, Nest Audio, and Chromecast with Google TV, as well as the “all products” carousel, there is another welcome message.

Besides Twitter and Facebook, the Store will be the most notable way Google tells the public that it now owns Fitbit.

It remains to be seen whether the Google Store will start selling Fitbit products as the recently acquired company has been managing a retail site for quite a while.

It’s possible that Google will initially just add and sell Fitbit products in a manner similar to third-party accessories.

Fitbit could be sent down a similar road in the long term to better align it under the Made by Google brand