Google will abandon Qualcomm and build its own smartphone processors this year - CNBC

Google announced Monday it will build its own smartphone processor, called Google Tensor, that will power its new Pixel 6 and Pixel 6 Pro phones this fall.

(Google will reveal more details about those phones closer to launch.) That, too, is a strategy shift for Google, which in recent years has focused on affordability in its Pixel devices instead of offering high-end phones.

Osterloh said the new chip will help Google's phones take better photos and videos.

Those are neat examples of the power of the chip, but they may not be enough to get people to buy a Pixel over an iPhone or a Samsung Galaxy device.

And that's the problem Google really needs to solve: getting people to buy Pixel in the first place.

But Osterloh said Google will make more flagship-tier phones and that we can expect a big marketing push around Pixel 6 and Pixel 6 Pro in the fall.