Gwyneth Paltrow reveals she has 'used ozone therapy, rectally' - USA TODAY

Gwyneth Paltrow chats with USA TODAY's Erin Jensen about her new Netflix series on relationships, "Sex, Love & Goop."

The Oscar-winning actress, who is also the CEO and founder of the lifestyle brand Goop, opened up about the strangest wellness activity she's participated in during her appearance on the podcast"The Art of Being Well."

"I have used ozone therapy, rectally," Paltrow said in a clip shared to podcast network Dear Media's TikTok when asked by host Will Cole for the "weirdest wellness thing" she's done.

Paltrow, who has drawn scrutiny in the past for her unconventional health and wellness practices, also spoke on the podcast about what it's like to feel misunderstood and judged for her lifestyle choices.

The goal of the therapy is to boost oxygen efficiency, balance the immune system, reduce oxidative stress, improve blood circulation and "detoxify the body on a cellular level," the website claims.

Following the 2020 release of Paltrow's Netflix docuseries "The goop lab with Gwyneth Paltrow,” then-NHS chief Simon Stevens criticized her brand for promoting untested treatments.