Hailey Bieber gushes over massive billboard for her new Rhode skincare line in Hollywood - Daily Mail

Hailey Bieber got a thrill when she drove past the huge billboard advertising her new skincare line Rhode on Hollywood's world-famous Sunset Blvd earlier this week.

Wow! Hailey Bieber got a thrill when she drove past the huge billboard advertising her new skincare line Rhode on world-famous Sunset Blvd in Hollywood earlier this week .

Wanting to show off some of Rhode's standout products, Bieber took to her Instagram to share how she incorporates them into her current beauty routine. .

Staying in promo mode, Bieber proceeded to list off Rhode's Barrier Restore Cream and the sold-out Peptide Glazing Fluid as her go-to products when her skin is flaring up .

Launch: Bieber launched Rhode, which also happens to be the model's middle name, on June 15. On its website , which includes other photos of Bieber modeling for the company, the products are described as 'a line of curated skincare essentials made with thoughtful intention.

On its website, which includes other photos of Bieber modeling for the company, the products are described as 'a line of curated skincare essentials made with thoughtful intention

Less than two weeks after the launch of Rhode, Bieber and the company were slapped with a trademark infringement lawsuit from a fashion company using the same name that was formed back in 2013

'Today, we were forced to file a lawsuit against Hailey Bieber and her new skin-care line that launched last week and that is using the brand rhode,' the co-owners of the nine-year-old, minority-owned Rhode clothing company wrote in a statement

Lawsuit: Less than two weeks after the launch of Rhode, Bieber and the company were slapped with a trademark infringement lawsuit from a fashion company using the same name that was formed back in 2013