HBO Max's 'Integration Test' Email Brings Empathy to Twitter - Snopes.com

It was short and rather harmless, but when the HBO Max video streaming service accidentally sent an email to subscribers on June 17 with the subject line “Integration Test Email #1” (see below), Twitter was quick to reply.

It’s unclear if HBO Max‘s “integration test” email was sent to thousands or millions of email addresses.

However, the company’s @HBOMaxHelp Twitter account addressed the matter, saying that it was only sent to a “portion” of people:.

We mistakenly sent out an empty test email to a portion of our HBO Max mailing list this evening.

— HBOMaxHelp (@HBOMaxHelp) June 18, 2021.

Jokes began to pour on Twitter after the HBO Max “integration test” email was sent?

Saw Integration Test Email trending and thought he died pic.twitter.com/Bw1zILAbdo.

— Kathleen O'Mara (@OMaraRules) June 18, 2021

Other Twitter users said they accidentally deleted company files, took an entire bank offline, emailed the word “poop,” invited an entire office to a meeting, and sent a message by mistake to millions of people

More tweets can be viewed by searching Twitter for “HBO Max” or “integration test.”

The good news for HBO Max is that the “integration test” ended up possibly getting more attention for a test email than they might ever receive for a standard marketing effort