Here’s why Apple says it hates leaks - The Verge

Apple is a notoriously secretive company, and a cease and desist letter recently acquired by Motherboard sheds new light on exactly why, arguing that leaks harm accessory makers, consumers, and Apple itself.

“Apple has made every effort to take strict measures to maintain confidentiality for any information about Apple’s products before their official release to ensure that every time Apple releases a new product, it can surprise the public,” the letter reads.

“Such situations harm the interests of consumers and Apple.

Therefore, it is obvious that when the unpublished information about the design and performance of Apple’s products is kept confidential, it has actual and potential commercial value,” Apple’s letter reads.