Here’s Why You’ll Never See Movie Villains Use iPhones - How-To Geek

Apple products are extremely prevalent in TV shows and movies, but the company doesn’t pay for product placement.

According to Bloomberg, Apple does not pay for product placement, at least not with money.

While Apple doesn’t pay for its devices to appear on TV and in movies, the company clearly wants them to.

First and foremost, Apple doesn’t want bad guys to use iPhones.

Apple, they let you use iPhones in movies, but—and this is very pivotal—if you’re ever watching a mystery movie, bad guys cannot have iPhones on camera?

Apple has never specifically said “bad guys can’t use iPhones,” but its official guidelines say an Apple product should be “shown only in the best light.” Interestingly, it also asks that references to Apple don’t “create a sense of endorsement or sponsorship.”.

Apple wants its products to appear naturally in movies and TV shows as a normal part of everyone’s life.