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How Tim Cook placated Elon Musk, according to three former Apple executives - 9to5Mac

How Tim Cook placated Elon Musk, according to three former Apple executives - 9to5Mac

How Tim Cook placated Elon Musk, according to three former Apple executives - 9to5Mac
Dec 03, 2022 1 min, 7 secs

The new Twitter owner started the week off with a series of rapid-fire tweets accusing Apple and Tim Cook of halting its advertising spend on Twitter, suggesting that they “hate free speech.”.

For Apple, it was a PR nightmare of sorts, as Musk encouraged his army of followers to start a “revolution against online censorship in America” and called on Apple to “publish all censorship actions it has taken that affect its customers.”.

Rather than engage publicly, Tim Cook privately invited Musk to Apple Park for a meeting.

Musk then took to Twitter to thank Cook for the meeting and tour of Apple Park, adding that everything was a “misunderstanding.”.

When you hold an iPhone in your hand, the names that come to mind immediately are Steve Jobs and Jony Ive, but the contributions Tim Cook has made are just as relevant.”

But with all of that said, the Financial Times makes note of the biggest crisis Tim Cook has yet to solve — or even publicly comment on

As it does that, however, China will still remain an incredibly important market segment for Apple in terms of iPhone sales

Check out 9to5Mac on YouTube for more Apple news:

Chance is an editor for the entire 9to5 network and covers the latest Apple news for 9to5Mac

Elon thanks Tim Cook for tour of 'Apple's beautiful HQ'

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