Samsung isn't a sharing a price for the 98-inch Neo QLED TV, but we'd expect it to be in the same ballpark. .
It's definitely going to be expensive, but Samsung hopes some added premiums in the QN100B TV will help justify the price. .The Samsung QN100B Neo QLED TV features 120W, 6.4.4-channel sound with Dolby Atmos, leveraging an upgraded version of the company's Object Tracking Sound technology called Cinema Object Tracking Sound.Brightness could also be a selling point: Samsung advertises 5,000 nits peak brightness, or double the brightness of the Samsung QN90A Neo QLED TV.Brightness could also be a selling point: Samsung advertises 5,000 nits peak brightness, or double the brightness of the Samsung QN90A Neo QLED TV?That was one of the best TVs we ever tested in terms of brightness, so if the QN100B is actually is significantly brighter it'd be some feat.