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Inflation Is Forcing Americans To Skimp on Milk, Switch to Half Gallons

Inflation Is Forcing Americans To Skimp on Milk, Switch to Half Gallons

Inflation Is Forcing Americans To Skimp on Milk, Switch to Half Gallons
May 19, 2022 51 secs

Douglas McMillon, CEO of Walmart, said in a company earnings call this week that "we see some switching from brands to private brands, and we see switching from gallons of milk to half gallons of milk.".

The problem for customers is that a half gallon of value brand milk at Walmart costs 3.5 ¢/fl oz, whereas the cost when buying a full gallon of the same milk is 2.9 ¢/fl oz—in other words, 20% more expensive.

According to prices available online on Thursday on Walmart.com, "Great Value 2% Reduced Fat Milk, 128 Fl Oz" was selling for $3.74, while "Great Value 2% Reduced Fat Milk, Half Gallon, 64 fl oz" is $2.24.

Data from the United States Department of Agriculture, which issues the monthly Retail Milk Prices Report, showed three cities in the tracked dataset have prices of over $5 per gallon: Kansas City, MO, Philadelphia, PA, and Pittsburgh, PA.

According to the USDA report, prices for a gallon of whole milk in Minneapolis went up from $3.96 to $4.79 from March to April, a leap of 21%.

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