Instagram Begins Testing Subscriptions for Creators | HYPEBEAST - HYPEBEAST

The test, which is currently only available to a selection of creators, will allow participants to earn a recurring, monthly income on the social media platform while fostering a stronger connection with their most loyal followers.

Creators will be able to choose a monthly price, unlock the “subscription” button on their profile and offer a slew of subscribers-only benefits.

Once unlocked, creators can broadcast Lives and create exclusive Stories that will only be visible to those who subscribe.