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Intel: “Moore’s law is not dead” as Arc A770 GPU is priced at $329 - Ars Technica

Intel: “Moore’s law is not dead” as Arc A770 GPU is priced at $329 - Ars Technica

Intel: “Moore’s law is not dead” as Arc A770 GPU is priced at $329 - Ars Technica
Sep 27, 2022 1 min, 16 secs

One week after Nvidia moved forward with some of its highest graphics card prices, Intel emerged with splashy news: a price for its 2023 graphics cards that lands a bit closer to Earth.

Intel CEO Pat Gelsinger took the keynote stage on Tuesday at the latest Intel Innovation event to confirm a starting price and release date for the upcoming Arc A770 GPU: $329 on October 12.

That price comes well below last week's highest-end Nvidia GPU prices but is meant to more closely correlate with existing GPUs from AMD and Nvidia in the $300 range.

Crucially, Intel claims that its A770, the highest-end product from the company's first wave of graphics cards, will compare to or even exceed the Nvidia RTX 3060 Ti, which debuted last year at $399 and continues to stick to that price point at most marketplaces.

While we have yet to personally test Intel's pair of 700-series GPUs, the tale of their tape points to comparable hardware, with 4,096 shading units (compared to the 3060 Ti's 4,864 CUDA cores), 16GB of GDDR6 RAM (compared to 3060 Ti's 8GB GDDR6), and a boost clock of 2.1 GHz (compared to 3060 Ti's 1.67 GHz).

Before announcing the 770's price and release date, Gelsinger pointed to a chart of "performance segment GPU prices" that charted Nvidia's mid-range GPU launches since the GTX 650 Ti. "We are, with gamers, delivering and hearing the complaints of high prices," Gelsinger said as he pointed to the current costs of RTX 3060 and 3060 Ti models in the wild. "You should be frustrated, because you are missing out as the gaming community.

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