It will include music by 11 different Universal Music Group (UMG) artists and be released by Capitol Records in the fall.
“It’s easy to make a Pokémon song if you just want that fan base, but we’re not close-minded.Rolling Stone was not able to reach Katy Perry in time for this story, but Anton Monsted — executive vice president of soundtracks and A&R at Capitol Music Group, who’s spearheading the project — says he heard an early demo of the song while it was still in development, and emphasizes that he immediately wanted to play it on repeat: “That’s the sign that you’re sitting on something awesome.Perry, Balvin, and one other superstar, whose identity is still under wraps, have P25 music videos on the way, as well as “exclusive merchandise collection(s) celebrating each artist and Pokémon in its 25th anniversary year.” There’s not a lot of additional information about the other songs, but UMG representatives have confirmed that Post Malone did the only cover.When asked specifically if artists from Asian territories were involved, especially given that The Pokémon Company is a Japanese company, representatives were unavailable to comment.“It’s easy to make a Pokémon song if you just want that fan base, but we’re not close-minded.Balvin was originally approached to create the song last year, but he says “the vibe was just so wrong” during intense Covid-19 lockdowns and the social and political protests that shook up the world in 2020.The song’s lyrics are fully in Spanish, and Balvin is thrilled about that: “The globalization of our music in Spanish is getting bigger and bigger.” He says he hopes the Spanish-language song ends up being the biggest on the record, and the thought of what that would mean to the Latin community motivates him.With this music and other projects he’s currently working on, Balvin says he’s “looking for different ways to elevate not just me but our culture and lifestyle,” adding that he loves stretching different creative muscles.He says Capitol worked with The Pokémon Company on developing “a creative brief” for the artists for several months.When asked if The Pokémon Company has plans to use music from the album in future Pokémon projects like TV shows, movies, advertisements, events, or games, Smith explained that the songs were intended to be a “capsule celebration” during the 25th anniversary: “While other uses aren’t planned at this time, Pokémon is full of surprises, so I can’t say we won’t think of something.”
J Balvin, Katy Perry, Pokemon, Post Malone, Universal Music Group
14 hours ago
14 hours ago
15 hours ago
16 hours ago
Get monthly updates and free resources.
CONNECT WITH US