Jay-Z launches his very own cannabis line called Monogram - CNN

"It is a collective effort to bring you the best, and a humble pursuit to discover what the best truly means."

A high profit industry

Although this is his first official line of cannabis with Caliva, Jay-Z joined the company in 2019 as its chief brand strategist.

"We think this is a sea (of) change in terms of the visibility to the industry," Dennis O'Malley, chief executive officer of Caliva, told CNN Business.

"We take this partnership with a lot of responsibility, a lot of humility, a lot of accountability moving forward."

While it remains federally illegal, more than half of US states have legalized medical marijuana, with some of those allowing recreational use.