Keith Lee beat Adam Cole in a winner-take-all match on Wednesday night's episode of NXT to retain the North American Championship and win the NXT Championship for the first time in his career.
Wednesday's bout was determined two weeks ago when Lee defended the North American Championship in a Triple Threat match against Finn Balor and Johnny Gargano.
While Lee was in search of his first NXT title reign, Cole entered Wednesday's Great American Bash edition of NXT with an eye toward regaining a title that he helped put on the map over two years ago.
Considering everything he has accomplished in NXT and on the main roster, the most logical next step was vying for the NXT Championship against a Superstar in Cole who entered Wednesday's show with a 400-plus-day title reign intact.
Meanwhile, Lee beat the likes of Gargano, Damian Priest, Dominik Dijakovic, Roderick Strong and Cameron Grimes during his five-plus months as North American champion.