Kim Kardashian West and other celebrities will "freeze" Instagram accounts to protest Facebook - CBS News

Kim Kardashian West may have one of the largest social media followings on the planet — but she said she won't be posting on Instagram on Wednesday.

The 24-hour "freeze" is part of a "week of action" on Instagram led by the Stop Hate for Profit coalition, which is "demanding parent company Facebook take action to address racism, hate, and disinformation on its platforms," according to a press release.

The campaign's goal is to call out the social media giant "for its role in inciting violence, spreading racism and hate, and contributing to electoral disinformation," the release said.

"I love that I can connect directly with you through Instagram and Facebook," Kardashian West posted on social media on Tuesday, with a Stop Hate branded graphic.

I love that I can connect directly with you through Instagram and Facebook, but I can’t sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda and misinformation - created by groups to sow division and split America apart – only to take steps after people are killed.

Misinformation shared on social media has a serious impact on our elections and undermines our democracy.  Please join me tomorrow when I will be “freezing” my Instagram and FB account to tell Facebook to #StopHateForProfit.

The coalition launched its online campaign, #StopHateforProfit, in July, with the goal of addressing "the scourge of racism, hate and disinformation on social media." The campaign also spearheaded the call for companies to pause Facebook advertising in July, which led major brands to halt advertising on the platform