Macy’s auctioning 10 limited NFTs which will benefit Make-A-Wish Foundation.
Macy's is turning some of the iconic balloon designs from its annual Thanksgiving Day parades into non-fungible tokens (NFTs), some of which will be auctioned to benefit the Make-A-Wish foundation.
Macy's first-ever NFT series is launching in celebration of its 95th annual Macy's Thanksgiving Day Parade, which is returning in full-swing this year after pandemic restrictions curbed some of its excitement last year.
Macy's is also dropping an additional 9,500 free generative NFTs, featuring past parade balloon designs, that will be available on a first-come, first-serve basis starting at 10 a.m.
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