Michael B. Jordan’s new rum line sparks controversy - Yahoo Entertainment

The Fantastic Four and Creed star, like other celebrities, has ventured into the booze business.

However, there are objections to the name because J’ouvert is the name of a festival celebrating Caribbean culture held annually in Trinidad and Tobago and Grenada during Carnival — and celebrated internationally. .

The packaging on the L.A.-born, New Jersey-raised Jordan's rum notes it's, "Derived from the Antellian Creole French term meaning 'daybreak,' J'OUVERT originated in the pre-dawn streets of Trinidad, as celebration of emancipation combined with Carnival season to serve as the festival informal commencements.

But the 2020 Sexiest Man Alive's connection to the culture is in question amid the name being trademarked by a third party, which notes: "The wording 'J'OUVERT' has no meaning in a foreign language.".

There's also an issue about the attempt to trademark J'Ouvert for the rum?

A Change.org petition with more than 8,500 signatures as of Tuesday afternoon calls to block the trademark, noting that the "word J'Ouvert is deeply rooted in Trinbagonian and Caribbean culture" and notes it's the name of "the annual indigenous festivities of T&T's beloved Carnival, which began in the mid-1800s when slaves were emancipated!

The Minister of Trade and Industry Paula Gopee-Scoon told Trinidad and Tobago Newsday the issue is "of extreme concern."?

The local Trinidad Express newspaper reports that Jordan's rum "angers Trinis.".

On social media, people are also questioning his roots and the attempt to trademark the name shared by the festival:?

— nika🦋 (@spxcyy) June 20, 2021.

— Hot & Unbothered 🤎 🇬🇩🇬🇾 (@AllianaSabrina) June 20, 2021.

(I’m assuming “those same islands” mean Trinidad and Tobago? idk chile) pic.twitter.com/ZGDVIGG01Y.

There's speculation there could be a local co-owner or a partner with Trini roots making the collaboration make more sense — though issues about the trademark remain.

— #PettyPendergrass (@ashoncrawley) June 21, 2021.

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