Microsoft has already reduced the price of Xbox Series S in Japan - Video Games Chronicle

Xbox has reduced the price of Xbox Series S in Japan, just weeks after it announced launch details for the budget next-gen console.

Xbox has made no secret of its intention to improve its position in the Japanese market and a Series X and S global launch in November represents a big improvement from its last console, Xbox One, which arrived in the region almost a full year after the Western launch.

Earlier this year Xbox boss Phil Spencer said he felt the platform’s market position in Japan wasn’t acceptable and pledged to do “a much better job” with the Series X launch in the region.

He added: “We know it’s a critically important to our strategy to make sure that amazing creators in Japan feel that Xbox is a platform where they can have success.”.

PlatinumGames’s Hideki Kamiya recently told VGC he felt Xbox could do more to market towards Japanese players’ tastes for their console.

“If I were to share my innocent opinion as a gamer, I would say that ever since the Xbox has been introduced to the Japanese market it’s always felt like something foreign and far away,” he said.