More bad news for Peloton: Another TV show character has a heart attack while riding its bike - CNN

(HBO Max, like CNN, is part of AT&T's (T) WarnerMedia division.)

Peloton (PTON) said in a statement that although they understand why their products are sometimes featured in television shows, they did not agree for their brand and IP to be used on "Billions."

"As referenced by the show itself, there are strong benefits of cardio-vascular exercise to help people lead long, happy lives," a Peloton spokesperson said.

But unlike Mr Big, Wags survives — and the show even makes a nod to the "Sex and the City" plot, which was added in post production, according to the New York Times.

"I'm not going out like Mr.

Big," Wags says in the "Billions" season premiere.

Peloton's share price plunged more than 75% in 2021, and the company hasn't fared much better so far this year.

The stock is down nearly 25% and trading at its lowest level in nearly two years.

CNBC reported Thursday that Peloton was considering pausing production of its low-end bike for two months, but CEO John Foley categorized "rumors that we are halting all production of bikes and Treads" as "false."

Peloton became a staple for many during stay-at-home restrictions.