Mr. Potato Head Brand Goes Gender Neutral - The New York Times

Potato Head brand name and logo “to promote gender equality and inclusion,’’ the company said.

Potato Head brand name and logo to promote gender equality and inclusion,” the company said in a statement on Thursday.

POTATO HEAD isn’t going anywhere!” the company said.

“While it was announced today that the POTATO HEAD brand name & logo are dropping the ‘MR.’ I yam proud to confirm that MR.

In the fall, the company will introduce its new “Potato Family Pack” that will encourage children to “create your Potato Head family.” The pack will come with two large potato bodies, one small potato body and 42 accessories.

The brand name change will be accompanied by “a whimsical color palette and more inclusive messaging,” the company said.