MSI unashamedly targets the MacBook Pro market with new Creator Z16 laptop - 9to5Mac

Taiwanese tech company Micro-Star international (MSI) is best known for its gaming PCs, but its new Creator Z16 laptop is firmly aimed at the MacBook Pro market.

The new high-end laptop bears more than a passing resemblance to the MacBook Pro, with its CNC-milled aluminum body.

9to5Toys also notes that the display capabilities follow in the footsteps of the MacBook Pro, though pre-empting it on the miniLED backlight.

The new Creator Z16 is its first attempt to enter the market of premium content-creation machines, targeting customers that MSI bluntly calls “MacBook Pro users.”.

Despite the latest Intel CPUs and impressive specs, it’s unlikely that the machine will match the performance of Apple’s upcoming Apple Silicon 16-inch MacBook Pro, expected to be launched in the fall.

We’ve already seen what the M1 chip can do in both benchtests and real-life usage, and the 16-inch model is expected to push the boundaries dramatically further, with a 20-core processor and 16-core GPU.

Apple's premium laptop comes in 13- and 16-inch screen sizes!

The first was the M1, and it first appeared in the MacBook Air, MacBook Pro, and Mac Mini