In Q1 2021, the company had forecasted that it would add 6 million new users to its subscriber base, but the actual figure of 4 million was 33% smaller than estimated.
Netflix hopes to increase its user base by 3.5 million new subscribers in Q3 2021, which is a more modest outlook based on its Q2 2021 figures.If some Netflix fans are growing increasingly disillusioned that their favorite shows are constantly being cancelled, why would they continue to support a streaming platform that does soThe fact remains, though, that the streaming giant has lost subscribers in one of its key territories – and it can't be a coincidence that some users have ended their subscriptions in the same quarter that Netflix cancelled shows with a cult following