It's not that we didn't know about neutral Drive Rush cancelling before today, but seeing this implemented by players who know what they're doing has been eye-opening to say the least...
It looks as though there's a brief, but noticeable screen freeze during Drive Rush Cancels, which means the aggressor will have a few extra frames to see if their opponent is already committed to a maneuver and thus potentially confirm whether or not their approach is going to be fruitful.
It's still too early to make many assumptions, but this looks more like a "skipping neutral" tactic than virtually anything else we've seen in Street Fighter 6 thus far (yes, that very much includes Drive Impact).
03:30 - Why Drive Rush cancels look so hard to deal with