NVIDIA GeForce RTX 4080 Reportedly Getting Price Cut By Mid of December To Make It Competitive Against AMD’s 7900 XTX - Wccftech

The board channels also report that the NVIDIA GeForce RTX 4080 price cuts are not in fear of the imminent competition by the Radeon RX 7900 XTX & RX 7900 XT graphics cards but in fact due to NVIDIA reconsidering the cost and performance value to allow for better sales figures on the card.

Personally, I'd say it's a mix of both as the Radeon RX 7900 XTX at $999 US being the $200 US lower in pricing is definitely far more attractive to consumers than NVIDIA's offering.

A price cut on the GeForce RTX 4080 would also mean that the RTX 4070 Ti which launches in January may also not feature the $899 US pricing of the "Unlaunched' GeForce RTX 4080 12 GB graphics card as it was supposed to.