'OG App' Says It Can Transport You to the Old Instagram - Gizmodo

Instagram seems to be caught up in an ever-accelerating vortex of app updates, tweaks, new features, and changes.

The feed is different now from what it was before—and if you find yourself wistful for an Insta without Reels, incessant sponsored content, and suggested posts, know that you’re not alone.

Two app developers, Ansh Nanda and Hardik Patil also felt that way (and, obviously, so did Kylie Jenner.) So, Nanda and Patil created the OG App, which can be found in the iOS and Android app stores.

OG doesn’t offer a new platform entirely, but rather a way for users to customize the Instagram they see, according to a report from Tech Crunch.

Users can also create different feeds for different needs, similar to Twitter’s list concepts, wrote Tech Crunch.

We started with Instagram because we thought the app has the most toxic relationship with its users,” Nanda and Patil reportedly told Tech Crunch.

And, Giz’s consumer tech expert wasn’t too happy about having to login with her Google account before signing into Instagram on Android.

Nanda, Patil, and their startup team plan to add more features to OG, like shareable custom feeds and more feed filters.