Peak Design Calls Out Amazon for 'Copycatting' the Everyday Sling Bag - PetaPixel

Peak Design has publicly called out Amazon for “copycatting” its $80 Everyday Sling Bag with a $21 Amazon Basics look-alike, levying its firm accusation at the e-commerce behemoth with a 1.5-minute video titled “A Tale of Two Slings.”.

Peak Design says that this is not the first time accusations have been levied against the Amazon Basics brand, but Peak Design decided to take a light-hearted approach and attempts to remind buyers that “you get what you pay for.”.

Allbirds, like Peak Design, has a strong backbone in sustainability that is generally ignored by Amazon Basics branded products.

“I’d like to think that the purchaser of a Peak Design bag over the Amazon Basics bag indicates caring at a deeper level,” Peak Design’s CEO Peter Dering says.

The company likely has a strong case, as Amazon not only copies design aspects but also the name of the product: it’s called the Amazon Basics Everyday Sling.