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Rapper Flo Rida awarded nearly $83 million in fight with energy drink maker - CBS News

Rapper Flo Rida awarded nearly $83 million in fight with energy drink maker - CBS News

Rapper Flo Rida awarded nearly $83 million in fight with energy drink maker - CBS News
Jan 18, 2023 59 secs

Hip-hop artist Flo Rida was awarded $82.6 million on Wednesday after a South Florida jury found that the makers of Celsius energy drinks breached a contract with the rapper and singer, and tried to hide money from him.

Flo Rida, whose real name is Tramar Dillard, and his production company, Strong Arm Productions, had sued Boca Raton-based Celsius Holdings Inc. in Broward County court in May 2021, claiming that the company had violated the conditions of an endorsement deal.

"Basically, I helped birth this company, and all we was looking for was some trustworthy people who acted as if they were family," Dillard told The Associated Press.

Lawyers for Celsius argued in court and in previous filings that the company reached its greatest success after the Flo Rida endorsement deal ended — and that other business decisions led to increased sales and stock value.

During that time, Dillard played an instrumental role in launching a new era for the company's brand development, growth and expansion, introducing Celsius to millions around the world, the complaint said.

Attorney John Uustal said Flo Rida wanted the 1% ownership he was promised and would still be willing to accept the stock instead of the jury's monetary award.

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