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RIP Google Play Music, 2011 – 2020 - Ars Technica

RIP Google Play Music, 2011 – 2020 - Ars Technica

Oct 28, 2020 1 min, 48 secs

We've known this was coming for some time, and nothing ever happens across the entire Google user base all at once, but many bereaved Google customers are reporting a total loss of life for Google Music.

Google Music, born May 10, 2011, will leave us after nine wonderful years.

Google Play Music debuted at Google I/O 2011 as "Music Beta by Google." Music Beta was announced alongside the launch of Google Movies on the Android Market store, which was the precursor to Google Play.

Until Music Beta launched, there was no music service at all from Google, just a basic local music player on Android.

iTunes was the industry leader at the time, letting iPhone users shop for music and movies from their computers or phones.

Google Music was pitched as a next-generation cloud service that, as Google mentioned several times in its presentation, meant you never needed a cable and never needed to run a local sync.

Upload your music to the cloud and Google Music would seamlessly make your music collection available across all your devices, using the power of the Internet.

Google Music Beta was strictly a bring-your-own-music service, but back then there was actually some question as to whether that was even legal.

It seems crazy today to ask, "Is it OK to store my files in the cloud?" but music industry lawyers are doing their best to slather a heavy layer of FUD over the whole idea.

Amazon poked the bee's nest first with the surprise launch of an "unlicensed" music locker service earlier in 2011, and Sony Music's saber-rattling response was that it was keeping its "legal options open." Ars' Timothy B.

You can still feel the icy hand of Google's legal department in the original Music Beta invite, which helpfully informs the user at the bottom that "Music Beta is only for legally acquired music." You've got to super-seriously pinky promise that none of your music came from LimeWire.

A big part of Music Beta was the Music Manager app for Windows, Mac, and (two months after launch) Linux, which would upload your entire music collection to the cloud, where Google let people store up to 20,000 tracks for free.

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