Samsung's Wildest Design Collabs, From BTS to Supreme - Gizmodo

Whether it’s a fashionable collaboration between two designers, or two musicians teaming up on a “hybrid” kind of musical genre, it’s an easy way to create a fusion to appeal to folks beyond the usual suspects.

The company is impressively on the mark with its attempts at merchandising each new smartphone release, whether it’s bringing along one of the most prominent K-pop groups in the world or releasing special editions to coincide with worldwide events, even if it does sometimes seem overbearing.

Thom Browne is a UK-based brand I’d never heard of until I learned that Samsung collaborated with them years ago on watch straps and cases.

It’s even done two Galaxy Z Flip special edition phones together.

In 2020, Samsung introduced the royal purple BTS Edition of the Galaxy S20+ 5G with matching Galaxy Buds+.

Last year, Samsung and cosmetics brand, Laneige, teamed up on a pair of Galaxy Buds Pro.

Currently, Samsung offers branded Galaxy Buds 2 and Galaxy Watch 4 watchbands.

But years ago, when virtual and augmented reality were just being normalized, Samsung had partnered with a drugstore brand, NYX makeup, to bring VR makeup tutorials to the Gear VR headset

In 2018, Samsung announced a collaboration with Supreme, which included themed livery on its Galaxy A-series of smartphones

Two months after announcing the collaboration, Samsung backed out in favor of not publicly exploiting a legal loophole