Shadow Moon flees to a small town in Wisconsin to escape the ongoing war between the Old Gods and the New Gods in the full trailer for the upcoming third season of American Gods. The visually striking (if narratively uneven) Starz series is adapted from the novel of the same name by Neil Gaiman.

He's actually the ancient Norse god Odin, seeking to rally all the remaining Old Gods, who are slowly dying off from people's lack of belief.

Their mission: beat back the encroaching influence of all the New Gods so they can survive.

The New Gods are led by Mr.

The first season covered roughly the first third of Gaiman's novel, culminating in a gathering of the gods at the home of the goddess Easter (Kristin Chenoweth), who inflicted widespread drought on Earth as Mr.

S2 largely covered the second third of the book, as the battle between the Old Gods and the New Gods heated up in earnest, with casualties on both sides.

Frankly, the second season of American Gods was considerably weaker than the first—primarily due to a major showrunner shake-up and behind-the-scenes drama—although the seventh episode, "Treasure of the Sun" was among the series' best (it's one of Gaiman's favorites, too).

Wednesday's son, and a demigod, and ends the season by taking a bus headed north, with a mysterious new identity to shield him from the machinations of the New Gods.

American Gods is the epic story of an inevitable war building between the Old Gods of mythology and our New Gods of technology.

In S3, Shadow angrily pushes this apparent destiny away, and settles in the idyllic snowy town of Lakeside, Wisconsin to make his own path, guided by the gods of his black ancestors, the Orishas.

American Gods S3 debuts on Starz on January 10, 2021.